
DEDICATED TO IDENTIFYING, EVALUATING, AND INVESTING IN MINERAL RESOURCE AND ASSOCIATED PROJECTS GLOBALLY
ABOUT
The principal activity of the Company to date has been to pursue an investment strategy which includes financial services, engineering and support services, renewable energy, construction and technology as well as exploration for minerals and investment in exploration companies.
However, post the recent Board Changes and Appointments, the key focus of the Company will be directed at identifying, evaluating and investing both financial and intellectual capital into target diamond, coloured diamond and gemstone assets, which we believe could benefit from our added inputs and deliver considerable returns in a relatively short space of time.
The possibility of increasing our involvement in certain key assets, to that of a higher level of ownership and operating control, is also under review.
We believe certain assets are available that once identified and transformed, should provide ASMO with a sound returns and a solid platform for future growth.
MISSION AND VISION


OUR MISSION
Our mission is to operate at the highest levels of international compliance and sustainability while identifying and investing in key diamond, coloured diamond and gemstone assets that will offer solid shareholder returns, in the shortest possible timeframes, for minimal capital investment and with well contained operating expenses.
It is the intention of ASMO to leverage its experience and relations within the diamond industry to realise shareholder value through the targeted investment of financial and intellectual capital into a careful selection of core assets currently available within the sector.
With our team’s proven success, experience and expertise, and the high levels of regard in which our senior management is held within the sector, ASMO has the potential to supply, shape, structure, disrupt and reinvigorate the gemstone market as a whole.

OUR VISION
Accordingly, the Company’s vision is to disrupt and transform the diamond industry through innovative investment strategies which leverage comparatively nominal capital expenditure, maximise the potential of overlooked assets and employ pioneering technologies to deliver prolific shareholder returns and continuous stakeholder value.
ASMO is of the view that this sector is open to such disruption and change. With increasingly fragmented markets across both the diamond and coloured gemstone industries, which are highly resistant to change throughout their value chains, there is a clear need for innovation and transformational strategies which work to redeem investor and shareholder confidence.

OBJECTIVES
Re-establish investor confidence by way of focusing on specific assets that require limited capex and opex
Investor Confidence
Generate acceptable shareholder returns in a limited space of time
Shareholder Returns
Transform, promote and reposition key assets, whilst maintaining a tight grip on expenses
Asset Transformation
Deliver a consistent supply of professionally graded diamonds and coloured diamonds to a select group of customers, thereby reducing selling expenses while increasing customer dependence on production
Consistency
Promote disclosure, transparency, education and certification across the coloured diamond and gemstone industry to engender greater consumer trust
Ethics
To lead the way in exploration, production technological innovation, operations and ethics
Leadership
CORE VALUES
We believe that key to the success of any business is the development of a clear culture based on common values.
Accordingly, at All Star Minerals our key values are: